Selecting a fragrance isn't only about notes—concentration plays a huge role in how long and how powerfully a scent projects. Here's a breakdown of the main perfume dilution classes so you can choose the right strength for any occasion.

• Parfum / Extrait de Parfum – This is the highest concentration of fragrance oils, ranging from 15–40% aromatic compounds (typically around 20%). Because of the high oil content, parfums are rich, long‑lasting and require only a small amount on pulse points. Expect a scent that lingers for 8‑12 hours or even longer.

• Esprit de Parfum – A rarer concentration that sits between parfum and eau de parfum, with about 15‑30% aromatic compounds. It offers a luxurious depth without being quite as intense or costly as pure parfum.

• Eau de Parfum (EdP) – One of the most popular strengths, eau de parfum contains about 10‑20% fragrance oils (commonly around 15%). It’s designed to last 4–8 hours, making it a versatile option for day or night and balancing richness with wearability.

• Eau de Toilette (EdT) – With 5‑15% aromatic compounds (around 10% on average), eau de toilette is lighter and more refreshing. It typically lasts 3–5 hours, making it ideal for daytime or casual wear when you want a subtle scent.

• Eau de Cologne (EdC) – Traditionally around 3–8% fragrance oils (often near 5%), eau de cologne is a light, invigorating fragrance with citrus and herbal notes. It lasts 2–3 hours and is great for a quick pick‑me‑up.

• Eau Fraîche / Body Mist – The most diluted type at 3% or less fragrance oils. These sprays give a gentle veil of scent that lasts an hour or two. They’re perfect for a post‑gym refresh or when you want to layer with another perfume.

When choosing a perfume concentration, think about how much presence you want your scent to have and how long you want it to last. Higher concentrations tend to be more intense and longer‑lasting but also more expensive. Lighter concentrations are perfect for everyday use, layering or for those who prefer a more subtle fragrance. Browse our collection to find the ideal strength that suits your lifestyle.